Established in 1975, Avirex has its roots in the US military. The brand was born from an appreciation for flight and all things fast with the name Avirex deriving from the Latin words for aviation (avis) and king (rex).

Avirex has remained timeless, iconic and in-demand through its recognisable designs, graphic badging and high-quality fabrication. Most famous for the Maverick leather flight jacket, Avirex has been worn by musicians, sports-personalities, artists and celebrities alike. Ludacris, Nas, Snoop Dogg and Rihanna have all been seen sporting the brand. Most recently, British rapper Little Simz wore Avirex for her performance at Glastonbury Festival 2022 and American rapper Jack Harlow wore Avirex while performing on his US 2022 tour.

The relaunch in the UK and Europe will bring Avirex’s iconic heritage to OG fans, as well as reaching a new generational audience. The nostalgia and rich history of the brand will resonate with a wide audience, inspiring a new era of streetwear style.

The brand boasts high-quality materials and craftmanship, as Avirex believes that quality is the one luxury that must not be missed.