On Thursday we hosted the Avirex relaunch party at Kachette Shoreditch, London. The event was managed by @basementapproved, with OG fans of the iconic brand attending the launch, fuelled by live music and free-flowing drinks. The venue was quickly filled with artists, musicians, and creatives alike, dripping in vintage Avirex and ready to welcome the brand back to the UK.
The night was led by a host of DJs, with British DJ and presenter Kenny Allstar providing the guests with a slick combination of drill, grime and hip-hop tunes. The night came to a climax with a special performance from one of London’s hottest rappers, Potter Payper, who blessed the crowd with his UK Trending Number 1 single ‘Gangsteritus’. Payper also performed the song ‘Frank White’, which includes the line “put the block under pressure, since I had the Avirex with the leather.” Payper's performance was the perfect celebration to re-introduce Avirex’s iconic heritage to the UK scene.
To see more from the event and for info on the latest drops, follow us on Instagram @avirexusa_eu.