ICONS AREN'T BORN OVERNIGHT
Born in the US, Avirex’s elevation through the hierarchy of fashion and popular culture started in the mid-70s. At first, serving military apparel to the U.S. Air Force, the next two decades would mark the beginning of an aesthetic shift that would birth the icon now known the world over.
As a generation emboldened by hip-hop became cultural tastemakers throughout the 90s, the newly constructed Avirex leather jacket would quickly become a status symbol associated with and a magnet for some of the biggest names in the genre. Claimed by the culture as its uniform, the leather jacket, as seen on Nas, the Notorious B.I.G, and Snoop Dogg, would become synonymous with the golden era of hip-hop, cementing the brand’s cultural relevance.
Thanks to this reputation, the desirability of Avirex’s iconic outerwear would spread around the world, building a lasting legacy.
Maintaining the bold attitude of the 90s, Avirex has continued to embrace its roots, crafting products that are easy-wearing while packing an unmistakable statement style that makes no sacrifice on quality. Through the application of signature branding to jackets, distinct detailing, and contemporary styling that pays respect to traditional military shapes, each piece offers fine-tuned comfort and flair.
At the heart of each design is an unwavering commitment to quality that’s reflective of timeless style. Built to last a lifetime, an Avirex leather jacket, such as the famous Maverick bomber or Icon jacket, is as essential of a wardrobe style injection as it was 30 years ago.